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Sustainable packaging is good for profits as well as the planet

今世界ではSingle use Plasticの削減が進んでいます。日本では、エコバックを持って行ってレジ袋を削減する方向にありますが、スーパーで食品を買うと卵のケースから肉や野菜のパッケージまで全てがプラスチックで包装されていて、1回の買い物で持ち帰る使い捨てプラスチックの量は莫大で驚くほどです。




Although sustainability is increasingly a priority for consumers when making purchasing decisions, with packaging often central to a product’s visual appeal for purchasers - many businesses are yet to sufficiently prioritize sustainability and circularity when considering design, use and disposal of packaging, with the majority of packaging still single-use and non-recyclable.

This ‘take, make, dispose’ economic model still largely dominates capital production. Only 14% of the plastic packaging used globally is recycled, the Ellen MacArthur Foundation reports. A worrying 40% ends its useful life in landfills, while a further third does so in fragile ecosystems such as the ocean. One estimate predicts that by 2050 there could be more plastic in our ocean than fish.

Fortunately, there are a number of pioneering organizations attempting to improve this bleak trajectory by investing time and resources in the development of more circular packaging solutions. These leaders are creating solutions where packaging waste is either infinitely reprocessed or can re-enter the system as raw materials for other products. This is an example of the Circular Supply Chain business model identified by Accenture Strategy. This model is good not just for environmental reasons, but it helps generate business value as well. As Unilever reported in an international study, “a third of consumers are now choosing to buy from brands they believe are doing social or environmental good”.



パッケージは購入者にとって視覚的な魅力の中心であることが多く、多くの企業は、パッケージの設計、使用、廃棄を検討する際に、持続可能性と循環性を十分に優先していません。まだ使い捨てでリサイクルできない、 この「取得、製造、廃棄」の経済モデルは、依然として資本生産の大部分を占めています。




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